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Die wenigen Quadratmeter Verkaufsfläche reichen DM gerade noch die umsatzstarke Kategorie Dekorative Kosmetik zu präsentieren, alles andere muss während der Bauarbeiten weichen. Um trotz der kleinen Verkaufsfläche genug Aufmerksamkeit zu erzielen, setzt die Drogeriekette aus Karlsruhe auf eine deckenhohe LED-Installation.
Der Content ist dediziert für die Sonderverkaufsfläche abgestimmt und verfehlt seine Wirkung an der hochfrequenten Lage nicht. Einfach und wirksam – so stark kann Digital Signage wirken.
