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Der Ansatz mit Screens in der Jeans-Abteilung ist nicht neu. Seite Jahren setzen Brands wie Gap oder FCUK auf kleine Displays am PoS. Bei Mavis – dem türkischen Fashionretailer mit über 390 eigene Retailstores weltweit – setzt man auf großformatige Screens. Gezeigt wird nicht nur der Schnitt sondern auch komplementäre Styles.
Auch wenn die Screens recht dominant sind, passen sie sich gut in das Retail-Konzept ein. Entdeckt haben wir die Installation im Mavi Store im Istinye Park Shopping Center in Istanbul.
