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Die erste Ausgabe des OOH!-Magazins für 2024 ist erschienen. Das digitale Magazin blickt in drei Kapiteln „Markt & Zahlen“ auf die OoH-Märkte von Deutschland, Österreich und der Schweiz. Das Fokusthema heißt „OOH: Wichtiger Partner für Retail Media“. Außerdem gibt es ein Interview zu Programmatic Advertising mit Pilot-Geschäftsführerin Anja Jeremias. Zum Download geht es auf der Magazin-Homepage.
Das OOH!-Magazin erscheint jedes Quartal als digitale Ausgabe. Herausgeber ist der Fachverband Aussenwerbung (FAW).