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The Digital Signage Business Climate Index has declined since the last survey in March. Contrary to the index trend the current business situation is rated much more positive by the market participants - with negative ratings dropping off. mehr...
English
Programmatic is having a strong impact on digital signage. To expand upon the advantages of the location-based data service, Bruno Guerrero, Director of Programmatic Products, Ayuda, will host a presentation as part of the Data Driven Campaigns section of the DSS Europe 2016. mehr...
On the second day of the DSS Europe 2016 conference, Rastislav Brencic, Head of Enplug Europe, will present the new DisplayOS. The presentation, "New age of digital signage: Public Computing", promises to be exciting. mehr...
Recent polls suggest a likely chance that the UK will vote for an exit out of the European Union (Brexit). The exit discussions have already dampened the economic growth in the UK in the first five months of the year 2016. mehr...
Measurement systems allow the effectivity of DooH campaigns to be measured and understood. In his Guest Keynote in the panel ‘Turning Stores into Stories’ at DSS Europe 2016, Michael MacMillan, CEO of Vizualize will expand on some key trends in this topic. mehr...
The point of sale as playground for VR campaigns? On the second day of DSS Europe, Sascha Martini, CEO of Razorfish Deutschland will demonstrate exactly how this works. mehr...
How can digital signage effectively address customers? This question will be answered in the "Enhancing the Customer Experience through Digital Signage" presentation by Linda Ralph, VP Premier Sales, Mood Media, on the second day of the DSS conference 2016. mehr...
The Digital Signage Business Climate Index GCC has declined since the last survey in March with a nominal decrease by 16,69 base points from 49,99 points to 33,30 base points. mehr...
The current business situation is very good, as almost 60% of the polled companies have answered. However also the negative answers have grown since the last survey in March. mehr...
After a slower start to the year the current business situation has again increased. The marked participants have registered growth in the positive and satisfactory assessment of the situation. Now over one third of the market sees the situation outright positive. mehr...