English

In Australia, Coca Cola was implementing a DooH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market. mehr...

Swedish retailer Hemmakväll uses visual communication in its stores to improve the customer experience at the point of sale, with simultaneous conveyance of the brand message. mehr...

The University of the West of Scotland (UWS) is promoting social interaction with its latest installation: a huge rotatable video wall in 8x4 configuration. Aside from the impressive size, the installation and the immediate vicinity offer further AV finesse, for which a special bracket for installation was required. mehr...

The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. mehr...

Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. mehr...

BrightSign and Mood Media provide Costa Coffee with media players and digital menu boards for over 50 branches in Dubai, a world first for the world’s second largest coffee shop chain. Costas in other countries will soon receive the same treatment. mehr...

With the September/October issue the DSF Europe Digital Signage Business Climate Index will be surveyed for the first time in the UK market. After successful launching the survey from Portugal to Dubai and Italy to Scandinavia the DBCI is now adding the most important European market to its portfolio. mehr...

Recently Daimler Trucks North America – a US subsidiary of the German Daimler AG – set up a new company headquarters in Portland, with a healthy smattering of Video Walls and different touchscreen solutions. mehr...

Dark skinned and gay, feminine and albino: prejudice is a key theme of a current DooH moving image campaign in the UK. mehr...

It’s not just sponsors and advertisers who are utilising the 2016 Olympics for campaigns. The International Olympic Committee (IOC) is also using Digital-out-of-Home for communication. mehr...