The new store – Thesis 03

Communities

People want to see people.

House of Superstep in Istanbul (Photo: invidis)

Social interactions are THE experience in stationary retail. Community spaces“ or „hangouts“ are very much en vogue. The exchange within the peer group and the social meeting place with other people are more important than pure consumption. Brands provide the framework and mark the common ground.

If you want to learn more about the „New Spirit of Retail“, and about

Third Places,
loyalty, peer groups and communities,
and what’s behind the House of Superstep, download the full

download the full whitepaper from dan pearlman and invidis.

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