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Der neue Store – These 03
Communities
Menschen wollen Menschen sehen.
Soziale Interaktionen sind DAS Erlebnis im stationären Handel. Voll im Trend liegen hier „Community Spaces“ oder „Hangouts“. Der Austausch innerhalb der Peergroup und der soziale Treffpunkt mit anderen Menschen stehen hier über dem reinen Konsum. Marken bilden den Rahmen und kennzeichnen die gemeinsame Basis.
Wenn Sie mehr zum „New Spirit of Retail“ erfahren wollen sowie über
- Third Places,
- Loyalität, Peergroups und Communities,
- und was sich hinter dem House of Superstep verbirgt,
dann laden Sie jetzt das komplette Whitepaper von dan pearlman und invidis.