invidis digital signage explorer > Niederlande > Amsterdam > Levi´s Store

Levi´s Store

The Levis Denim brand employs an interesting digital signage concept in all of its flagship stores like London, Frankfurt, Moscow and in this case Amsterdam. The signage solutions are always only on display for a limited period, but next to analogue posters and promotion items always use some form of digital signage. Here a simple 46” high brightness display is employed. The screen is mounted on a metal and wood totem that fits the shop furnishing design. The high brightness technology is important here as like in two thirds of all retail stores the windows are covered in UV foil to preserve the clothing on display. However the foil is also dimming the visible light, therefore a very bright screen is needed. The loop consists of only one lifestyle video and the content is quite raw yet it fits the image of the products very well. As the content is very basic a simple USB stick works as a media player, however every time the video starts anew the user interface pops up. This leaves a rather unprofessional impression. Overall the installation is good.

Source: invidis

Facts & Figures

Company Levi Strauss Europe
Industry Retail - Fashion Apparel
Number of branches2800
Branch Levi´s Store
Type of branch Flagship Store
Address Kalverstraat 55
1012 Amsterdam
Number of displays 1


High Brightness Display

Type of installation Standard
Fitting Shop window
PoV situation Passage Situation
DisplayNumber: 1
Height: 46" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplier not specified
Display features not specified
Project partner not specified
Content Image movies
Logging25. March 2015
Checked by invidis Yes

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