invidis digital signage explorer > Niederlande > Amsterdam > Sidestep

Sidestep

The Side Step Store in the Amsterdam shopping street Kalvastraat employs a simple but very engaging Digital Signage concept. The shoe retailer is the Dutch brand of the German Runners Point company. Hence the digital Signage solution is exactly the same as in the german stores.
It consits of two different installations. One two-display totem in the shop window and another large format display behind the cashier. The technical integration is well done. Due to the layout of the window totem, its pretty easy to install - even for later upgrades. Instead of being directly integrated into the wall, the display in the cashier area is only mounted onto the wall. The look and feel is still quite professional and elegant though, due to ultrathin design of the LED-Backlight display.

Source: invidis

Facts & Figures

Company RUNNERS POINT Warenhandelsgesellschaft mbH
Industry Retail - Sports
Number of branches
Branch Sidestep
Type of branch Regular Branch
Address Kalverstraat 49
1012 Amsterdam
Number of displays 3

Location

Digital Signage Installation

Type of installation Standard
Fitting On wall mounting
Shop window
Totem
PoV situation High dwell time
Passage Situation
Active Shopping
DisplayNumber: 3
Height: 46" Format: 16:9
Orientation: Landscape & Portrait
Typ: Professional Display
Display supplier Samsung
Display features not specified
Project partner not specified
Content Image movies
Product Advertising
Logging31. March 2015
Checked by invidis Yes

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