When it comes to digital signage Deichmann is a veteran. Years ago the branch started with a pilot installation in Essen but technically and conceptually this was not at its best. There were too many small screens and a 360° LED Kinoton – column which didn’t make it to the roll-out. Deichmann decided to install a video wall (3x1) and big individually mounted screens. This installation is getting an update at the moment. Inside the shop in Cologne a vertically installed 3x2 video wall at the entrance, a 3x3 landscape-format video wall on the ground floor, a 2x2 landscape-format video wall in the basement and a landscape video wall made of 4 screens at the top level can be found. Beside that there are two 55” displays in the area where you can try on shoes and spend a long time. The content is adapted to the situation of the costumers and offers a mix of product advertisement, image clips and service information. Technically the screens were installed perfect and the content was produced well. The overview is very good.

Facts & Figures

Location

Deichmann Cologne

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	4.3