The Italian cosmetics retailer Kiko shows in its Regent Street store how a creative use of digital signage can set you apart from all the other stores on the high-street. Here the ceiling itself becomes a digital screen. Starting from the entrance a large rectangle LED board has been mounted, taking up 2/3 of the whole ceiling space. Here LEDs with a rather wide pixel pitch have been chosen, therefore only the content consist only of moving colors and shapes together with the Kiko logo. Against the backdrop of the very dark furnishing and interior of the shop this creates a very compelling and dynamic impression. On the walls of the store 4 single LCD displays are mounted on the wall over the shelves and on the back wall a 2x2 displays (55”) video wall is installed. Technical integration and content are very good and the whole digital signage solution suits the overall concept of the store very well.

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Kiko London