Digital Signage Explorer

invidis digital signage explorer > Großbritannien > London > Pull & Bear

Pull & Bear

A large video wall is positioned on the right side next to the entrance of the Pull & Bear shop on Oxford Street. The wall is made up by 3x3 displays (32”) installed in portrait format. The technical integration is mediocre with the displays having a fairly wide bezel. Also the location of the wall is not suited for the purpose, as the installation can’t be seen well neither from the shop window, nor from the inside of the shop. During the survey the content also had a high percentage of darker lighted images adding to the problem of visibility of the video wall. The Pull & Bear Digital Signage installation is a good example for a concept that does not fit the location properly and hence does not provide the desired enhanced retail experience for the customer.

Source: invidis.de

Facts & Figures

CompanyInditex S.A.
IndustryRetail - Fashion Apparel
Number of branches
BranchPull & Bear
Type of branchRegular Branch
AddressOxford Street 315
London W1C 2HS London
Number of displays9

Location

Pull & Bear London

Type of installationStandard
FittingIn-Store
PoV situationActive Shopping
DisplayNumber: 9
Number Videowalls: 1
Videowall: 3 x 3
Height: 32'' (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentProduct Advertising
Other
Logging25. November 2014
Checked by invidisYes

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