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Sunglass Hut

The Optician specialized on Sunglasses has a very good digital signage concept on display. On the left side of the entrance a black totem with a 85’’ LCD display is placed directly in the shop window. It dominates most of the display and is showing recurring image video for a luxury brand (Burberry). The same installation can be found on the other shop front. Here the digital signage installation fills out the complete window. The technical installation is overall very good, only the bezl of the display could have been hidden better under a passe-partout. The content is very fitting for the overall shop content, whereas the loop could do with slightly more variation that is three to four different videos instead of only one.

Source: invidis.de

Facts & Figures

CompanyLuxottica Group S.p.A.
IndustryRetail - Fashion Accessories
Retail - Optician
Number of branches7000
BranchSunglass Hut
Type of branchRegular Branch
AddressOxford Street 90 - 92
W1C 1JF London
Number of displays2

Location

Sunglass Hut Oxford Street

Type of installationStandard
FittingShop window
In-Store
Totem
PoV situationPassage Situation
Active Shopping
DisplayNumber: 2
Height: 85'' (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging08. December 2014
Checked by invidisYes

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