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invidis digital signage explorer > Germany > Bavaria > Munich > ADAC Service-Center mit Reisebüro München (Mitte)

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ADAC Service-Center mit Reisebüro München (Mitte)

The ADAC Flagship-store is a shop including a travel agency. The displays are located very well for passers to notice them. They are also protected from the sunlight so the content is visible all day. There are two video walls installed in the shop. The content is not as clear as it could be with High-Definition. The 2 x 2 walls are used for cross- promotion about holiday offers, travel insurance, insurance in general and the ADAC- services. Behind the counseling center there are 11 office monitors. Though the content on these monitors is too small. In total it is a very good installation with potential for improvement in the content, brilliance and layout-design for the smaller displays.

Source: invidis.de

Facts & Figures

CompanyADAC e.V.
IndustryRetail - Tourism
Number of branches178
BranchADAC Service-Center mit Reisebüro München (Mitte)
Type of branchFlagship Store
AddressSendlinger-Tor-Platz 9
80331 Munich
Number of displays17

Location

Overall Rating Branch

Overall Rating4.3

Shop Window

Type of installationStandard
FittingShop window
Totem
PoV situationPassage Situation
DisplayNumber: 1
Height: 42"
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partneract Beratungs & System GmbH (Intergrators), BrightSign (Mediaplayer)
ContentImage movies
Product Advertising
3rd party Advertising
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.3

Videowall on the Sales Floor

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationHigh dwell time
Passage Situation
Active Shopping
DisplayNumber: 8
Number Videowalls: 2
Videowall: 2 x 2
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partneract Beratungs & System GmbH (Intergrators), BrightSign (Mediaplayer)
ContentImage movies
Product Advertising
3rd party Advertising
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.3

Service Counter

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationHigh dwell time
Active Shopping
DisplayNumber: 8
Height: 21" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partneract Beratungs & System GmbH (Intergrators), BrightSign (Mediaplayer)
ContentImage movies
Product Advertising
3rd party Advertising
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.3

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