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Uniqlo Union Square

The Japanese fast fashion retailer Uniqlo is unmatched in implementing digital signage. None of its competitors – Inditex (Zara), H&M or Gap – put as much effort in digital in-store. The San Francisco Store is no exception to this rule. More than 90 displays were installed for the fall 2012 opening.

Most prominent are the eight perimeter video walls – each 3×3 – on the main floor plus additional displays at the check-out zone and on the first floor. Uniqlo is famous for their revolving mannequins displaying the latest fashion of which 91 are also featured in this West coast flagship store. The content includes motion graphics and still photo animations. As usual Uniqlo doesn’t communicate any local prices on the screens. Therefore enabling the retailer to use the content globally in all stores.

The Uniqlo store offers more than video walls and mannequins. The Magic Mirror installation premiered at this store in fall 2012. Magic Mirror was developed by the worlds leading printing company Dai Nippon Printing (DNP) and Sharp. This “virtual dressing room” allows customers to use the Kinect powered color-changing engine and half-mirror touch panel technology to instantly switch between different color palettes of Uniqlo clothing. The high brightness display brings to life the vivid product quality and details to make consumers feel like they are actually wearing the real product, while also matching color variation to best fit the style preferences of San Francisco’s diverse demographic technology.

Source: invidis

Source: invidis

Source: invidis

Source: invidis

Facts & Figures

Company UNIQLO USA LLC
Industry Retail - Fashion Apparel
Number of branches / with
Digital Signage
n.a. / n.a.
Branch Uniqlo Union Square
Type of branch Flagship Store
Address 111 Powell Street
CA 94102 San Francisco
Number of displays 73

Location

Videowalls Uniqlo Union Square

Type of installation Standard
Fitting Integrating in walls
In-Store
PoV situation Passage Situation
Active Shopping
DisplayNumber: 72
Number Videowalls: 8
Videowall: 3 x 3
Height: 47" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplier NEC
Display features Videowall
Project partner not specified
Content Image movies
Product Advertising
Logging30. May 2014
Checked by invidis No

Magic Mirror Uniqlo Union Square

Type of installation Standard
Fitting On wall mounting
PoV situation Active Shopping
DisplayNumber: 1
Height: 60"
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplier Sharp
Display features not specified
Project partner not specified
Content Service Information
Other
Logging30. May 2014
Checked by invidis No

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