invidis digital signage explorer > Austria > Vienna > T-Mobile Shop

T-Mobile Shop

Although the shop area at T-Mobile is not big they used a quite big amount of screens. To sum it up there are 18 professional screens and another 18 monochrome LCD-price tags in the shop which can be separated in 4 groups. The video wall consisting of 2 horizontally screens and 4 vertically screens which is only used for Samsung product presentations is definitely an eye-catcher. On the backside there are two vertically installed screens which show the products of T-Mobile and the current weather situation. On the opposite of the Samsung video wall there is a row of 5 vertically mounted NEC-screens. Below that there are 5 single vertically mounted 32” screens which show the advertisement of each products which are exhibited there. Last but not least there are 18 monochrome LCD-price tags distributed all over the shop. A quite sophisticated installation with high quality contents.

Source: invidis.de

Facts & Figures

Company	T-Mobile Austria GmbH
Industry	Retail - Telecommunication
Number of branches
Branch	T-Mobile Shop
Type of branch	Regular Branch
Address	Landstraßer Hauptstraße 1b 1030 Vienna
Number of displays	36

Location

Overall Rating Branch

Overall Rating

3.9

Samsung Shop in Shop

Type of installation	Standard
Fitting	Integrating in furniture In-Store
PoV situation	Passage Situation
Display	Number: 6 Number Videowalls: 1 Videowall: 2 x 2/4 Height: 2x 40"; 4x 32" (estimated) Format: 16:9 Orientation: Landscape Typ: Professional Display
Display supplier	Samsung
Display features	not specified
Project partner	not specified
Content	3rd party Advertising
Logging	08. August 2013
Checked by invidis	Yes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	4.0

Displays with T-Mobile Advertising

Type of installation	Standard
Fitting	Integrating in walls In-Store
PoV situation	High dwell time
Display	Number: 2 Height: 46" (estimated) Format: 16:9 Orientation: Landscape Typ: Professional Display
Display supplier	Other
Display features	not specified
Project partner	not specified
Content	Product Advertising
Logging	08. August 2013
Checked by invidis	Yes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	4.0

Product shelf

Type of installation	Standard
Fitting	Integrating in walls In-Store
PoV situation	Passage Situation
Display	Number: 10 Height: 5x 40" (horizontal; 5x 32" (hochkant) (estimated) Format: 16:9 Orientation: Unknown Typ: Professional Display
Display supplier	NEC Other
Display features	not specified
Project partner	not specified
Content	Image movies Product Advertising 3rd party Advertising Service Information
Logging	08. August 2013
Checked by invidis	Yes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	4.0

Price Tags at the shelfs

Type of installation	Standard
Fitting	Integrating in walls In-Store
PoV situation	Active Shopping
Display	Number: 18 Height: 4" (estimated) Format: 4:3 Orientation: Landscape Typ: Professional Display
Display supplier	Other
Display features	not specified
Project partner	not specified
Content	Other
Logging	08. August 2013
Checked by invidis	Yes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	3.7

Sollten Sie Ergänzungen zu den Projekten haben oder zusätzliche Projekte einreichen wollen, schreiben Sie uns bitte eine E-Mail: explorer@invidis.de