English Summary

  • Ströer Infoscreen is currently underway to rollout the last of the 1.000 digital posters at 200 major railway stations across Germany. No doubt a double digit million Euros invest taking into account that most of the 1.000 displays are 60-70” installed in semi-outdoor totems.
  • The German autobahn service provider Tank & Rast has installed nationwide 3.000 digital displays across 600 locations this summer.
  • Deutsche Telekom out of Home Media has proved what a daunting task food retail rollouts can be. Rewe TV – a network of 3.000 displays – has been rolled out in only one of the 16 federal states.
  • Another attractive network is Telekom’s airport network covering almost all airports except Frankfurt/Main.
  • Hamburg based Mall media market leader ECE flatmedia will reach the 1.000 display mark in fall 2011. The network covers almost 50 malls and ranks as Europe’s leading premium mall signage network.
  • Electronic retail giant Media Saturn started to market their more than 50.000 TV’s showcased in their hundreds of retail outlets across Germany. A solid business case as investments in displays are very limited to a few hundred displays i.e. in the check-out zones.
  • CityUp is looking at a different concept. The Bonn based newcomer builds a network of 800 shop window displays along popular high street locations. Connecting the regional cluster CityUp plans to market a national reach till the end of the year.