invidis Market Compass 2022: The Top Digital Signage Companies – Europe and North America

Munich | Already in its 12^th year, invidis compiled listings of Europe’s largest digital signage integrators, CMS vendors with the largest installed base and the leading visual solution providers. The extensive raking are part of the invidis yearbook – the leading industry market report compiled by the experts of invidis consulting.

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Compass for the Market

Integrators and software providers are merging, and the global digital signage industry is becoming more complex. A new ranking system from invidis sheds light on the different markets. As the pandemic fades, digital signage is becoming more mainstream − especially in the workplace, on company campuses, on the shopfloor, and in public spaces.

Many of those projects are not designed and implemented by pure digital signage specialists, but by IT solution providers or ProAV integrators. More and more service providers outside the signage industry are discovering the potential of visual solutions in public spaces. In the past, Fortune 500 tenders already were more and more conducted by global IT solution providers or even professional services firms.

Borders Are Disappearing

While trusted names acted as general contractors, specific digital signage know-how was usually outsourced to industry specialists. As the major global service companies are building their own digital signage expertise, this labor division practice is slowly being replaced by IT departments planning and executing business critical digital signage projects without external integrators. Our goal for this yearbook was to offer a market overview of the largest global digital signage solution providers. During research, however, determining the digital signage share of the global solution and service providers proved difficult.

With more than 1 billion US-Dollar in revenue, Diversified and AVI-SPL are the largest AV integrators worldwide. We estimate their share of digital signage revenue at less than USD 300 million, followed closely by Stratacache. The vast majority of integrators − IT, ProAV, and retail – generate significantly less than the top three on a consistent basis. For our ranking, we prefer to look at hardware and software/services revenues separately.

IT and Architecture are also in the Game

The digital signage business of IT/telecommunications providers is mostly an opportunistic one. Computacenter, CDW, BT, Orange, Deutsche Telekom, and others offer their customers a wide range of digital solutions, typically as part of their B2B offering. Listed as vendors, large IT integrators and telecom companies have mostly been successful in winning tenders from existing customers. Some of these digital signage projects were among the largest in the industry, others were larger additions to IT and retail projects.

Another category of globally successful providers of digital signage solutions are professional services firms such as Accenture Digital, Deloitte Digital, and architecture firms such as Gensler. Designing digital signage concepts and solutions is usually part of a larger contract and is often awarded to specialists. Gensler, for example, is one of the largest architecture firms in the world and even has its own digital media department.

Why the invidis Market Compass?

In previous editions of the yearbook, invidis published rankings with the largest integrators, software providers, and others mainly for the DACH market. This year − especially after two difficult pandemic years − we decided to offer the industry a broader market overview. The invidis Market Compass is published for each major EMEA market and categorizes the most important market players into Market Leaders, Main Players, Rising Stars and Generalists.

For our past editions, we strictly separated integration and software. However, this separation is becoming increasingly difficult as integrators offer their own software, and software vendors are acquired by integrators. We are still committed to analyzing every market segment (visual solutions, media players, software, services, accessories) across EMEA and North America. Our next new market overview will be on the Middle East, to be released in fall of 2022.

We will expand our coverage of EMEA and North America with a more detailed ranking in the future. Currently, our database includes details on more than 700 digital signage market players in Europe and North America.