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Die Freigabe des Bundeskartellamtes erfolgte ohne Auflagen. Damit ist die wichtigste Übernahmevoraussetzung erfüllt. Der formale Abschluss aller weiteren Arbeiten für den Erwerb der vier Unternehmen wird unverändert für Anfang des 2. Quartals 2013 erwartet.
Mit der Übernahme der Online-Vermarkter stellt sich der Kölner Außenwerber breiter auf. Neben klassischer Außenwerbung und Digital Signage (Digitale Außenwerbung) vermarktet nun Ströer auch Online Werbung.