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invidis digital signage explorer > Germany > Bavaria > Munich > McDonald's

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McDonald's

The fast food restaurant at Stachus is the most profitable branch in Germany which is actually the only highlight. Indeed you have a beautiful view of the 3 Samsung screens from the first floor but it’s not really a visual treat. The CE-devices show an insipid McDonald’s TV with regularly interferences which is not interesting at all. The McDonald’s-in-store-TV doesn’t seem to develop: Journeys, movie trailers, Red Bull sport events, lifestyle news, local new... and nothing else which cannot be found in other quick-service-restaurants. It seems like the fast food costumers want an unit program. In addition there is a current McDonald’s TV spot which was adapted to the medium: subtitles to read along because the volume is not loud enough to hear or maybe it just would be annoying. In addition to the CE-devices there are three 24”- office monitors and a 42”- display at the entrance which are covered by plexiglass – not nice at all. In total it seems like the digital signage installation at McDonald’s in Munich is getting old. It’s definitely not a positive sign for the branch. The hardware and the broadcasting concept need an update.

Source: invidis.de

Facts & Figures

CompanyMcDonald's Deutschland Inc.
IndustryHospitality - QSR
Number of branches / with
Digital Signage		1440 / 1440
BranchMcDonald's
Type of branchRegular Branch
AddressKarlsplatz 10
80335 Munich
Number of displays7

Location

Overall Rating Branch

Overall Rating3.3

2nd Floor Gallery

Type of installationStandard
FittingCeiling mount
In-Store
PoV situationHigh dwell time
DisplayNumber: 3
Height: 50 - 55" (estimated)
Format: 16:9
Orientation: Landscape
Typ: CE Display
Display supplierSamsung
Display featuresnot specified
Project partnernot specified
Content3rd party Advertising
Infotainment
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.1

Mc Café

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationHigh dwell time
DisplayNumber: 3
Height: 24" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Office Display
Display supplierSamsung
AOC
Display featuresnot specified
Project partnernot specified
Content3rd party Advertising
Infotainment
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.4

Entrance

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationPassage Situation
DisplayNumber: 1
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierOther
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.3

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