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invidis digital signage explorer > Germany > Bavaria > Munich > Ludwig Beck

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Ludwig Beck

Although the visitors are welcomed by a screen at the entrance there are not enough digital signage installations at Ludwig Beck. The most striking one are the screens at the classic department on the top floor. These show the current firsts at the classical range. There are a few shop-in-shop installations with screens. But that was it already. What a shame because the screen at the entrance could be used better. It shows pictures of new departments and offers. Nice motion graphics which show the exclusive character of the department store would be a good investment. A shop like Ludwig Beck doesn’t need a lot of screens but if there are some they shouldn’t save at the content.

Source: invidis.de

Facts & Figures

CompanyLudwig Beck am Rathauseck - Textilhaus Feldmeier AG
IndustryRetail - Fashion Apparel
Retail - Fashion Shoes
Number of branches
BranchLudwig Beck
Type of branchFlagship Store
AddressMarienplatz 11
80331 Munich
Number of displays5

Location

Overall Rating Branch

Overall Rating4.5

Entrance in the Shop Window

Type of installationStandard
FittingIntegrating in walls
Shop window
PoV situationPassage Situation
DisplayNumber: 1
Height: 47" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierOther
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.8

Shop-in-Shop Bobby Brown

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationActive Shopping
DisplayNumber: 1
Height: 47'' (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierOther
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating5.0

Sales Floor Classic Department

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationPassage Situation
DisplayNumber: 3
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierLG
Display featuresnot specified
Project partnernot specified
ContentProduct Advertising
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.7

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