Digital Signage Explorer

invidis digital signage explorer > Germany > Bavaria > Munich > Konen

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Konen

Konen gives away a lot of capability with the current digital signage installation. Although the traditional cloth shop invested in some digital signage hardware and high quality content but without a concept or relevance for the costumer. More than 20 screens where mounted inside the building. They tried to cover all important touch points with the screens. A Philips screen in the shop window – unfortunately not in a nice frame but in a really technically looking mount which doesn’t match with the image of Konen at all. Panasonic screens at the entrance as department signs and for product advertisement. They won’t get a design-award for this installation. In addition there are LG-, NEC- and Samsung screens put all over the shop and show a kind of “Konen ambiance” content. At this point Konen gives away the most conceptional capability. Just the vertically mounted Samsung screens which show an unusual 3-zone-content stand out. Though most of the costumers won’t know what to do with the ambiance fashion clips because they don’t show any product information. A better one are the Mac and Drykorn shop-in-shop installations. In this case the pictures at least apply to products. The technically base at Konen is alright. If they now adapt the content it will be a respectable digital signage system.

Source: invidis.de

Facts & Figures

CompanyKonen Bekleidungshaus KG
IndustryRetail - Fashion Apparel
Retail - Fashion Shoes
Number of branches
BranchKonen
Type of branchFlagship Store
AddressSendlinger Straße 3
80331 Munich
Number of displays21

Location

Overall Rating Branch

Overall Rating3.6

Entrance

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationPassage Situation
DisplayNumber: 3
Height: 47'' (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierPanasonic
Display featuresnot specified
Project partnernot specified
ContentImage movies
Service Information
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.0

Shop Window

Type of installationStandard
FittingShop window
In-Store
PoV situationPassage Situation
DisplayNumber: 1
Height: 42" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierPhilips
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.2

Sales Floor Women Apperal

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationActive Shopping
DisplayNumber: 1
Height: 42" (estimated)
Format: 16:9
Orientation: Portrait
Typ: CE Display
Display supplierSamsung
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.0

Shop-in-Shop Mac

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationHigh dwell time
DisplayNumber: 2
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierOther
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.0

Shop-in-Shop Drykorn

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationActive Shopping
DisplayNumber: 5
Height: 32" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.0

Sales Floor

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationActive Shopping
DisplayNumber: 6
Height: 42" (estimated)
Format: 16:9
Orientation: Portrait
Typ: CE Display
Display supplierSamsung
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.4

Cash Registers and on the Sales Floor

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationHigh dwell time
Active Shopping
DisplayNumber: 3
Height: 47"
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierLG
NEC
Panasonic
Display featuresnot specified
Project partnernot specified
ContentImage movies
Ambient
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.4

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