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KFC - Kentucky Fried Chicken

The installation consists of a mix of CE-devices and professional screens. 5 of the Samsung CE screens are mounted side by side in the main room. In addition there are 3 professional screens installed in the wall covered with glass. All screens show the same content – the KFC TV. The installation uses audio because of the music clips, TV spots, movie trailers, news, weather forecast and product advertisement. So the infotainment is tailored to the target group which mostly is a group of young people. The program is visually well designed and the promotion clips are matched on the medium. The only representation problem they have is with the CE-devices. The KFC – logo loses quality during the music clips playing. During the promotion clips you can see it in best definition. The installation is done very well and complies with the requirements of a modern infotainment program in the QSR-branch.

Source: invidis.de

Facts & Figures

CompanyKentucky Fried Chicken (Great Britain) Ltd., German Branch
IndustryHospitality - QSR
Number of branches
BranchKFC - Kentucky Fried Chicken
Type of branchRegular Branch
AddressTal 27
80331 Munich
Number of displays8

Location

Overall Rating Branch

Overall Rating4.7

Seating Area

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationHigh dwell time
Active Shopping
DisplayNumber: 5
Height: 32" (estimated)
Format: 16:9
Orientation: Landscape
Typ: CE Display
Display supplierSamsung
Display featuresnot specified
Project partnerm&r kreativ (Software)
ContentProduct Advertising
Infotainment
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.7

Cash Registers Waiting Zone

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationHigh dwell time
Active Shopping
DisplayNumber: 3
Height: 32" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnerm&r kreativ (Software)
ContentProduct Advertising
Infotainment
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.7

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