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Aufgrund der oft nur kleinen verfügbaren Schaufensterflächen hat Vodafone ES sich für eine Hochkantinstallation im 30-Grad-Winkel zum Fenster entschieden. Das Ergebnis ist durchgehend schauderhaft – Reflektionen dank spanischer Sonne fast garantiert. (fro)
Spanische Spiegel
invidis hat schon öfter über die Herausforderung von Digital-Signage-Installationen hinter Schaufenstern berichtet. Eine besonders unglückliche Installation hat Vodafone Spanien in ihren Filialen und Franchise Shops umgesetzt.