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Die Mall hat eine Gesamtgröße von 74.000 m², Platz genug also, um mit Digital Signage aus dem Vollen zu schöpfen. 36 Doppelstelen mit 57-Zoll-Screens kommen in dem neuen Shopping-Center zum Einsatz. Verantwortlich für Installation und Vermarktung ist Neo Advertising.
„Wir sind sehr stolz, mit der Waterfront Mall so ein attraktives Zugpferd für unser Mall-TV-Produkt gewonnen zu haben. Der Ausbau der Mal-lTV-Sparte geht sehr gut voran und wir werden in der Lage sein, schon kurzfristige weitere Standorte bekannt zu geben“,
erklärt Sven C. Jacobi, Geschäftsführer der Neo Advertising GmbH. (eca)
