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Den gesamten Vortrag finden Sie unter dem folgenden Link: DUS Ad Walk am Flughafen Düsseldorf.
Konferenznachlese
Der DUS Ad Walk ist das bisher erfolgreichste digitale Medium am Flughafen Düsseldorf. So das Fazit des Vortrags von Herrn Dr. Zetzsche. Dies ist kein Zufall, denn in der Vergangenheit ist viel Arbeit in die Entwicklung dieses Mediums geflossen. Dementsprechend vorsichtig äußerte sich Herr Dr. Zetzsche in seinem Vortrag über die Zukunft anderer digitaler Werbeformen. Seiner Meinung nach mangelt es immer wieder an guten Konzepten, die schließlich auch die Werbetreibenden überzeugen.