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Wie erleben Kunden Digital Signage? Ein heiß diskutierte Frage, die Dr. Peter Fischer zum Anlass nahm, eigene Untersuchungen im Rahmen von Digital-Signage-Projekten durchzuführen. Das Ergebnis sind Erkenntnisse, die bei der Umsetzung von Positionierungen und der inhaltlichen Gestaltung eines Projekts wertvolle Hilfestellungen geben. Den Vortrag können Sie unter dem folgenden Link nachvollziehen: 4m Werbeagentur. (eca)