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Das CGEN-Instore-TV-Netzwerk in 4000 großen Supermärkten wird nun optimiert – übersetzt heißt das wohl: Displays werden an unrentablen Standorten abgebaut.
Inwieweit sich die Installation von Displays in China zum deutschen Lebensmitteleinzelhandel unterscheidet, zeigen ein paar offizielle Fotos des Netzwerkbetreibers.
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Neo Advertising wird mit dem Markteinstieg in China vermutlich auch die qualitativen Installationsstandards von Displays im Reich der Mitte erhöhen. Für den Sektor Digital Signage in China bringt der neue Wettbewerber aus der Schweiz sicherlich neue Impulse. (fro)
