Im Rahmen der Nachberichterstattung zur ISE DooH Konferenz stellen wir heute den Vortrag von Eric Penot, Digital Media Director JCDecaux S.A., online. Mit Spannung wurde der Vortrag erwartet, geht die DooH-Branche doch davon aus, dass die klassischen Außenwerber die entscheidenden Impulse für das Wachstum des DooH-Marktsegmentes geben werden. Die bisherige Bilanz sieht bislang traurig aus, denn JCDecaux verfügt weltweit nur über etwas mehr als 5.000 Bildschirme. Daher wirft Eric Penot in seinem Vortrag die Frage auf, ob es überhaupt ein tragfähiges Geschäftsmodell für die digitale Außenwerbung gibt.
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