Was sich anhört wie eine plumpe Binsenweisheit ist schlicht und ergreifend die Wahrheit. Digital out of Home ist ein neues und leider wenig etabliertes Medium. Wer also erfolgreich vermarkten will, muss genau wissen welche Vorzüge des Mediums er den Kunden wie kommuniziert. Die englische Spezialagentur Digicom hat sich genau dies zum Ziel gesetzt. Aus Tom Goddards Vortrag wird ersichtlich welche Ressourcen dazu notwendig sind und welche strategischen Überlegungen angestellt werden müssen, um sich sicher und erfolgreich in diesem schwierigen Terrain zu bewegen.
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