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Neo Advertising und der Norddeutsche Rundfunk (NDR) haben in diesem Sommer die erste Crossmediale Kampagne für DooH/TV/Hörfunk gestartet. Das NDR Fernsehformat „Plietsch“ stellt Content der Wissenssendung für das EDEKA TV Netz von Neo Advertising zur Verfügung.
Gleichzeitig wird die Content Partnerschaft auf dem Hörfunksender NDR 2 beworben und explizit auf das DooH-Netzwerk EDEKA TV von Neo Advertising hingewiesen. „Diese Form einer crossmedialen Kampagne ist im Bereich DooH bisher einzigartig. Das Feedback hierzu ist großartig und wir werden zukünftig weitere erfolgreiche Kooperationsansätze mit dem Norddeutschen Rundfunk erarbeiten“, so Frank Youssoffi von Neo Advertising.