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Durch die Kombination von Print- und Online-Werbung mit Plakat- und digitaler Außenwerbung sollen die Werbekunden von Tamedia und Neo Advertising von neuen Angeboten profitieren und medien- und plattformübergreifende Kampagnen einfacher buchen können. Die Eidgenössische Wettbewerbskommission hatte der Übernahme Anfang September 2017 zugestimmt.
Auch die ehemalige Schwestergesellschaft Neo Advertising Deutschland schlüpfte 2017 unter das Dach eines großen Medienhauses. Seit Herbst 2017 ist Neo Advertising Deutschland eine 100% Tochter der Ströer Media.
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