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Die Kampagne läuft seit Monatsbeginn auf Screens der drei Netzwerkbetreiber JCDecaux, Exterion Media und Wide Eye Outdoor. Zusätzlich belegt McDonalds landesweit auch traditionelle CLP-Werbeträger an Bushaltestellen und in Fußgängerzonen.
Die Kampagne wurde gemeinsam von Mediaworks und Source out of home geplant und entwickelt und von Leo Burnett gestaltet. Geplant ist eine Laufzeit bis Ende Juli.