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Angesichts der aktuellen europaweiten Hitzewelle wohl nicht die unpassendste Art, um für ein Produkt zu werben: Die zur Ottakringer Gruppe (unter anderem Lizenzmarken wie: Almdudler, 7up und Pepsi) gehörende Mineralwassermarke Vöslauer wirbt aktuell in Österreich mit einem sprudelnden Rolling Board aus dem Netzwerk von Media Owner Gewista.
Die Out-of-Home-Umsetzung beim Donauplex in Wien bewirbt drei verschiedene Varianten des Wassers – still, mild und prickelnd – die wechselnd auf dem Rolling Board beworben worden. Der feine Kniff: Je nachdem, welche Sorte das Werbemittel gerade anzeigt, sprudelt es in der darunter befindlichen Riesenflasche.
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