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Direkt nach der Enthüllung des brandneuen Galaxy Note9 auf der Unpacked wurde die Kampagne zeitgleich auf großen DooH-Flächen in New York (Times Square), London (Piccadilly Circus) und Moskau (Ausfallstraße) live-geschaltet. Natürlich hat jede der „Iconic Billboards“ eine andere Auflösung. Der Aufwand für die Contenterstellung sollte im Launch-Marketingbudget eher eine untergeordnete Rolle gespielt haben.
