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Es ist nur ein Screen der das Shop in Shop Konzept im Terminal 2 des bayrischen Flughafens schmückt. Doch die Integration gefällt uns, denn das Displaybezel ist farblich an den Ladenbau angepasst. Der digitale Touchpoint ist kein optischer Fremdkörper.
Ein Trend den wir vermehrt insbesondere im Beauty Retail beobachten – so auch bei L‘Occitane en Provence.
Digital Signage & Handel: Eine Tour durch den weltweit größten Flagship von L’Occitane en Provence