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Exterion rüstet in diesen Tagen die ersten Underground Stationen (Tottenham Court Road, Kings Cross und Piccadilly Circus) mit der neuen DooH-Plattform (Video) auf. Die 12 Standardformat-Screens sind traditionell als Displayband entlang der Rolltreppen installiert. Zeitgleich werden die bestehenden DEP-Installationen durch neue, Full-HD-Screens ersetzt.
Größter Vorteil ist wahrscheinlich die spürbar vergrößerte Displayfläche und der Einsatz von Standardhardware und Standard Content-Format. Inwieweit Werbekunden das neue digitale Werbemittel in ihre Planung aufnehmen, werden die kommenden Monate zeigen.
