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Insgesamt verfügt K-Supermarket in Finnland über 106 Einzelhandelsgeschäfte. Daraus wurden 69 Filialen für das neue Netzwerk ausgewählt. Dieses wird unter dem Namen „Digi Shopper“ vermarktet.
Pro Filiale wurde ein vertikal ausgerichteter DooH Screen (Full-HD, 50″) installiert. Auf den Screens können Werbungtreibende direkt am Point-of-Sale werben.
