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Ströer unterstützt die Kampagne „Girls Get Equal“ von Plan International Deutschland e.V., einer weltweit agierenden Kinderrechtsorganisation mit Fokus auf die Rechte der Mädchen. Das Plakatmotiv wurde von 25 Marketing-Studierenden der Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg) entwickelt und ist ab sofort auf 250 der Ströer Citylightsäulen in ganz Hamburg zu sehen.
