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Der abendliche Spaziergang durch die Kopenhagener Fußgängerzone brachte diese besonders gelungene Passanten-Verwirrung. Während das Digital Signage Display Rabatte von 50% auf alle Brillengestelle des Optikers anpreist, versprechen Sticker über dem Screen sogar 70%. Auf Sonnenbrillen bekommt der Kunde in der Post-Corona Zeit einen Rabatt zwischen 25-50%. Dazu Corona-Hinweise und neue Öffnungszeiten. Verwirrung pur – das Potential von Digital Signage wird nicht genutzt.
