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In der Vergangenheit schmückten Kreidetafeln mit den Angeboten des Tages die Rückwände von Frischetheken. Zielgruppe waren die Kunden direkt an der Theke. Heute setzen Einzelhändler vermehrt auf großformatiges digitales Storytelling, das in der Sichtachse schon von weitem zu sehen ist. Ziel ist weniger Information, dafür Ambiente.
Supermarkt
Dubai | Frischetheken für Obst & Gemüse sowie Fleisch & Fisch sind sensorische Highlights in vielen großen Supermärkten. So auch bei Carrefour in der Mall of the Emirates in Dubai. Weit sichtbar lockt eine wandfüllende LED-Wand mit virtuellen Fischen.Storytelling an der Fischtheke
