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Weitere Erfolgsnachrichten für die digitale Out-of-Home Branche in Deutschland: Mehr als jeder dritte OoH-Euro wurde für Digitalkampagnen ausgegeben. Insgesamt verteilten sich die knapp 2,5 Mrd. Euro (Brutto) wie folgt:
Deutschland
Der Umsatzanteil von DooH am gesamten deutschen Out-of-Home Markt stieg 2021 im Jahresvergleich um drei Prozentpunkte auf 36%. Der Gesamt-Bruttoumsatz von Out-of-Home wuchs im Krisenjahr 2021 laut Nielsen um 8% und liegt damit sogar erstmals wieder über Vorkrisenniveau.DooH-Anteil steigt auf 36%
