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Was unterscheidet ein Retail Media-Netzwerk von Standard-Digital Signage oder DooH? Das fragten wir Andy Bohli, CEO des Schweizer Software-Anbieters Cingerine. Sein Unternehmen arbeitet zusammen mit dem Sensor-Anbieter Advertima, um Echtzeit-Targeting auf Basis von Echtzeit-Daten anbieten zu können. In diesem Interview erzählt er, warum dieser Echtzeit-Aspekt so wichtig ist.
Sie sehen gerade einen Platzhalterinhalt von YouTube. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.
