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ePaper-Poster ergänzen LCD-Displays bei DooH und Retail Media Anwendungen. Für viele gelten die neuen digitalen Poster als nachhaltige Alternative zu gedruckten Postern. Nicht überall ist Bewegtbild notwendig und ePaper-Displays weisen im Vergleich zum LCD einen reduzierte Farbraum auf, aber die Vorteile überzeugen immer mehr Betreiber von DooH- und Instore Retail Media Netzwerken.
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- ePaper-Displays in Tokyo (Foto: eInk)
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- ePaper-Displays in Tokyo (Foto: eInk)
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- ePaper-Displays in Tokyo (Foto: eInk)
Ein besonderen Vorteil bieten ePaper-Displays beim Stromverbrauch, der im Vergleich zu LCD kaum noch messbar ist. In Zeiten von ESG, Green Signage und CO2-Fußabdruck ein enorm wichtiges USP.