British media provider Ocean Outdoor has equipped the first DooH billboard in London with vehicle detection, with further introductions across three further cities to follow throughout the rest of the year. Interesting real time campaigns are sure to follow this latest technological development. mehr...
Since the last survey in May the Digital Signage Business Climate Index in the Scandinavia has decreased by 7,26 base points from 66,65 base points to 59,39 base points. In total the Index is down by 11,9% year-on-year and by 10,9% compared to the previous survey. mehr...
The positive assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry has grown for the third successive time since the start of the year. However, the increasingly cautious view on the near future dominates the index and is responsible for the overall negative trend. mehr...