The new store – Thesis 01

Experience and story­telling

Shopping as a leisure experience.

Titel Experience/Storytelling - Jägermeister Photopoint Berlin (Photo: Dan Pearlman)

Shopping should no longer be considered as the mere satisfaction of needs, but rather as a leisure experience. At the center is the consumer’s experience in the interaction with the brand. An active role for the shopper is essential, otherwise the experience will fizzle out as a short-term and expensive wow effect. The central KPI becomes „experience per square meter.“

If you want to learn more about the „New Spirit of Retail“, and about

  • good storytelling and lasting experiences,
  • the role of physical retail in cross-channel storytelling,
  • and a Jägermeister Experience,

download the full whitepaper from dan pearlman and invidis.