Traditional Store – Thesis 03


Individual and personalized concepts surprise and generate an appetite for discovery tours.

Loop5 Shopping Center in Weiterstadt (Photo: Dan Pearlman)

In brick-and-mortar retail, too, there is a demand for concepts that provide shoppers with an individual selection of products – especially if the surprise factor can be maintained and the range of products is not limited by algorithms from the outset. This can be achieved, for example, by using flexible areas with multifunctional uses.

If you want to learn more about the „New Spirit of Retail“, and about

  • personalized customer interaction,
  • retailtainment,
  • the concept behind the Loop 5 shopping mall,

download the full whitepaper from dan pearlman and invidis.