The Levis Denim brand employs an interesting digital signage concept in all of its flagship stores like London, Frankfurt, Moscow and in this case Amsterdam. The signage solutions are always only on display for a limited period, but next to analogue posters and promotion items always use some form of digital signage. Here a simple 46” high brightness display is employed. The screen is mounted on a metal and wood totem that fits the shop furnishing design. The high brightness technology is important here as like in two thirds of all retail stores the windows are covered in UV foil to preserve the clothing on display. However the foil is also dimming the visible light, therefore a very bright screen is needed. The loop consists of only one lifestyle video and the content is quite raw yet it fits the image of the products very well. As the content is very basic a simple USB stick works as a media player, however every time the video starts anew the user interface pops up. This leaves a rather unprofessional impression. Overall the installation is good.

Facts & Figures

Location

High Brightness Display