What sticks out first at Primark is the large LED wall at the entrance. Here the mostly young costumers of the Irish fashion brand are welcomed by atmospheric videos - very attention-getting. Inside the shop there is another LED wall which extends over the edge of a column from the floor to the top. Furthermore there are vertically installed screens behind the cash desks, on the sales area and in the waiting area in front of the women’s changing rooms where there often are long waiting rows. The content is high quality and perfectly adapted to the target group. Most of the screens are vertically installed and well integrated in the store design. A mix of product- and image advertisement is played. Even the floor plans near the escalator and the elevators are provided with animations.

Facts & Figures

Location

Primark Cologne