Digital Signage Explorer

invidis digital signage explorer > Germany > North Rhine-Westphalia > Cologne > Primark Köln

English | German

Primark Köln

What sticks out first at Primark is the large LED wall at the entrance. Here the mostly young costumers of the Irish fashion brand are welcomed by atmospheric videos - very attention-getting. Inside the shop there is another LED wall which extends over the edge of a column from the floor to the top. Furthermore there are vertically installed screens behind the cash desks, on the sales area and in the waiting area in front of the women’s changing rooms where there often are long waiting rows. The content is high quality and perfectly adapted to the target group. Most of the screens are vertically installed and well integrated in the store design. A mix of product- and image advertisement is played. Even the floor plans near the escalator and the elevators are provided with animations.

Source: invidis.de

Facts & Figures

CompanyPrimark Mode Ltd & Co KG
IndustryRetail - Fashion Apparel
Number of branches / with
Digital Signage
250 / 250
BranchPrimark Köln
Type of branchRegular Branch
AddressNeumarkt 2
50677 Cologne
Number of displays15

Location

Primark Cologne

Type of installationStandard
FittingIntegrating in walls
Shop window
In-Store
PoV situationHigh dwell time
Passage Situation
Active Shopping
DisplayNumber: 15
Height: 70" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierSamsung
Display featuresnot specified
Project partnerHandy AV Limited , Samsung Electronics GmbH (Displays)
ContentImage movies
Product Advertising
Service Information
Logging20. May 2014
Checked by invidisYes

Sollten Sie Ergänzungen zu den Projekten haben oder zusätzliche Projekte einreichen wollen, schreiben Sie uns bitte eine E-Mail: explorer@invidis.de