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invidis digital signage explorer > Germany > Bavaria > Munich > Benetton Mega-Store

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Benetton Mega-Store

In most of the store windows you can find screens. Four video walls, each with 20 vertically installed screens draw attention to the brand in the pedestrian zone. It shows recordings of models wearing Benetton cloths, sometimes it shows some interactive promotions. For that they have placed small cameras in front of the video walls. Upon closer inspection you can find a few small damages on the edges of the displays but they don’t matter for the overall picture. The other thing is that they didn’t use high-brightness displays. That means depending on the polarizations the screens remain black. Also they should have covered the cables.
In total a huge installation with a few small blemishes.

Source: invidis.de

Facts & Figures

CompanyBenetton Group
IndustryRetail - Fashion Apparel
Retail - Fashion Shoes
Number of branches
BranchBenetton Mega-Store
Type of branchFlagship Store
AddressKaufingerstraße 15
80331 Munich
Number of displays

Location

Overall Rating Branch

Overall Rating0.0

Removed Installations

Videowall in the Shop Windows

Type of installationTemporary
FittingShop window
PoV situationPassage Situation
DisplayNumber: 80
Number Videowalls: 4
Videowall: 4 x 5
Height: 40" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierOther
Display featuresnot specified
Project partnerFabrica (Intergrators)
ContentImage movies
Product Advertising
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.7

Sollten Sie Ergänzungen zu den Projekten haben oder zusätzliche Projekte einreichen wollen, schreiben Sie uns bitte eine E-Mail: explorer@invidis.de